Famous viral marketing campaigns
By inserting their product into a story of loss, love, and restoration, Google Earth was successful in positioning its capabilities as life-changing - but it doesnt feel too showy.
Facebook has taken notice, making sure its content-recommendation algorithm is giving preference to its own video player when determining what content to show in someones newsfeed.
The campaign that was created by four ad agencies, showcases over 100 images shot by noted fashion photographers, Guy Aroch and Nacho Ricci, and includes music by Swedish producer Avicii.
The tag line stated Chicken the way you like.According to research conducted by Scott Magids, Alan Zorfas, and Daniel Leemon, customers who are "fully connected" emotionally to a brand spend twice as much on average than customers categorized as "highly satisfied." Take advantage of this by committing to emotionally-charged marketing that makes customers.Want to learn more about creating viral marketing campaigns?Even the simplest of videos can be super shareable with the right subject matter.(Now go call your mom and tell her you love her!) The Takeaway Leverage a plot twist.7) GoPro: "Fireman Saves Kitten" If you're familiar with GoPro's user-generated content, you probably noticed that this isn't their typical video.But this campaign worked very well.Burger King After a popular television commercial aired showing a man making a chicken do various outrageous activities, a website was launched where visitors could make a man in a chicken suit perform various actions, such as dancing and cartwheeling.Shes never blasé, always enthusiastic.The video follows one woman's relationship with running in reverse, from her running the Reebok-sponsored Spartan Race as a middle-aged woman, to running track in high school, all the way back to the day she was born.But viral marketing, the art of using word-of-mouth buzz to spread your brand, can be used for more than interactive marketing; in fact, it has endless possibilities in the world of business.PwC wanted to highlight its involvement with the Academy Awards, and simultaneously reposition the brand to appeal to younger demographics.Marketing 9 Min Read, riddle me this: Why do people buy quarter-inch drill bits?Don't forget to share.The campaign celebrates the idea that drinking any kind of Coca-Cola, with or without calories and with or without caffeine, makes everyday moments that much more meaningful.M therefore created assets which made frictionless travel possible, but also showed everyone how spontaneous trips could enrich their lives.
So go ahead, grab some popcorn.
Shes not nostalgic at all.
6) Artifact Uprising: "On Legacy" Artifact Uprising is a company that helps you create custom photo books, albums, cards, and print photos.The promotion is a bit of an endorsement for a fictional presidential candidate submitted to the Federal Elections Commission Filings by a 15-year old Iowan named Deez Nuts.Straight Outta Compton Meme, if youve been on social media recently, youll have noticed the stream of black and white profile pictures declaring Straight Outta(somewhere).The results of the research are astonishing with only 4 of women who consider themselves beautiful and 54 of women who claim they have low body confidence and report that they are not assertive and do not stick to their decisions.Interactions that don't feel like marketing.By turning an all-too-familiar emotion like self-consciousness and humiliation on its head, Always manages to touch base with its clients in ways no other brand has been able.Netflix has huge appeal across the world, having amassed a staggering fan base.This encouraged hand-to-hand marketing and conversation about the show.#LoveWins, when the US Supreme Court Decision broke regarding marriage rights for everyone in all 50 states, people rushed to the scene to express their support for #LoveWins.